Over 25 years in the field of marketing, Kirati believes that a winning marketing formula lies on win-win solutions where products and services uplift consumers in delightful ways. Kirati works not only to decipher consumers insights but also the clients' insights or purpose as well because the two needs to align in order for the consumers and the brands to have a meaningful and profitable relationship.

30+ Years working in market research field. Yes, I love it. I love having experienced its various landscape from the numeric aspects of statistics to the power of visualization and story telling, transforming number, data and charting into holistic solutions, providing clients with the better understanding and finding the joy in equipping them with the right solutions to their challenges.

My passion lays in nurturing and assisting different individual and business in finding their potentials.  I believe that impactful change starts with consumer insights, clear business objectives and impactful storytelling that inspired people to take action.